Work packages

The work plan consists of six work packages (WP), reflecting a logical structure aimed at establishing, supporting and managing the progressive implementation of the research-action project proposal. The overall structure goes hand in hand with a growing involvement of academic and institutional partners, according to their own specialist expertise in the field of gender studies, media education, media studies and educational processes.

The overall projects’ design and implementation combines research methods and educational activities that directly involve the target groups in a creative and innovative way with the main aim to promote gender equality and raise awareness at both national and EU level to tackle gender stereotypes through the magnifying glass of serial drama. The work packages are elaborated below.

WP1 is devoted to coordination and supervision of the project implementation as concerns its operational and financial management and is principally formed by LCU’s efforts to guarantee a careful management of the administrative aspects of the project throughout its duration. Alongside the main activities of financial and administrative management, reporting and the ones designed to the implementation and coordination of GEMINI’s Consortium Partners (including the organisation and follow up of coordination meetings), WP1 also covers a creation of a data management plan in order to document the protocols established for data collection, storage, use, reuse, access and curation both during the implementation and after the end of GEMINI. As WP1 consists of structural activities for the implementation of the whole project, its time span covers the whole duration of the project itself.

Leading partner: Link Campus University (LCU).

WP2 will develop an integrated project evaluation strategy functional to track and assess the results of the interventions throughout the whole work plan. The effectiveness of the “research-action” plan will be assessed through an active engagement of target groups in the evaluation process with the double aim to implement the intervention/action under review and report and reflect upon their changed attitudes towards and behavior concerning gender equality issues.

Leading partner: University of Algarve (UAlg).

WP3 is entirely devoted to the realisation of different research activities through the active involvement of all academic partners. It is based on a research design which blends different types of analysis (qualitative/quantitative, content/audience) as well as different research tools (surveys, interviews, focus groups, textual analysis, social listening, sentiment analysis, etc.) intended to achieve a double aim: (a) knowing the production and narrative strategies underlying the representation of gender identities in serial drama and how such representation can influence the promotion of gender equality among target groups; (b) understanding target groups’ awareness in respect of the gender identities’ issue and the way in which they are influenced by its representation in serial drama, also highlighting similarities and differences between countries in a comparative perspective.

Leading partner: Link Campus University (LCU).

WP4 and WP3 are interconnected insofar as they both contribute to the active involvement of target groups in relation to both research and education. For researchers and educators, the activities will provide suitable tools that may increase the target groups’ awareness of stereotypes and gender inequalities and promote behavior change. The close interconnection between these WPs is mirrored in the wide range of task activities which blend academic expertise (in the fields of gender studies, media studies and audience studies), and professional expertise (in the field of education and media education).

WP4 shifts the focus from the serial drama representation of gender equality/stereotypes to serial drama as a gender equality educational tool, translating the research findings of WP3 into a range of tasks functional to develop mutual learning as well as capacity building and training activities to be piloted in three different EU participating countries. WP4 will develop awareness-raising activities for professionals working with youth groups, involving both teachers/trainers and students into a multi-level and multidisciplinary path. From this point of view, the realisation and piloting of an educational toolkit promoting positive gender equality practices and models reaches its full implementation with the active involvement of young people in self-production of gender equality-oriented content, enabled through the last WP4 task represented by the GEMINI screenwriting contest.

Leading partner: Fondazione Centro Studi Villa Montesca (FCSVM)

The data collected and analysed in WP3, the learning materials produced and tested in WP4, together with the overall impact of the project monitored and evaluated in WP2 in terms of gender equality and responsive evaluation among the target groups, together with the comparative evaluation of gender equality issues emerging from the different participating Countries, serves as a base for the WP5. This WP develops suitable guidelines, addressed to EU and national institutions as well as to audiovisual media service providers that contribute to the definition of policies regarding ways of communicating gender equality and developing audiovisual products in line with them. A crucial task in terms of project’s exploitation will consist of the long-term goal of enhancing its main results and outcomes beyond its formal timeframe by supporting the development of action plans and educational activities addressed to a wider public in different Countries by setting up a permanent Observatory on Gender Equality and Diversity.

Leading partner: National Inspectorate of Education (NIE).

WP6 will develop the core of the project research communication and dissemination activities and will benefit from the work done in all the other WPs. It involves all partners. Its main tasks cover a large number of communication and dissemination activities: the preparation of the project visual identity; the creation and further update of the communication and dissemination plan; the development of GEMINI sub-webpage and social media channels; the academic dissemination through scholarly publications and the conference presentations on the main findings of the projects; the organisation of a mid-term public workshop and the final international conference; the publication of the conference proceedings in a final research volume.

The research findings and the learning materials produced through WP3 and WP4 – and especially the production of transculturally translatable videoessays both as research and communication output and educational materials – will be an integral part to the resources included in the GEMINI sub-webpage for the study of gender equality issues, providing crucial information for research, learning and dissemination activities. The overall task structure of WP6 goes in the direction of exploiting the project results by facilitating access and reception by scholarly communities and stakeholders, and by enhancing the design for further targeted actions on gender equality and diversity issues.

Leading partner: Aalborg University (AAU)